The Many Benefits of Hardware-as-a-Service

Hardware-as-a-Service makes owning a server easier than ever! Mixing renting and colocation provides the most flexible deal for your needs and a price point that works for your business. If you want to invest in your own hardware, but don’t want to pay for everything up front, contact us about Hardware-as-a-Service. Buy the hardware over a 12 or 24 month period for a finance percentage fee.

Hardware

Hardware-as-a-Service Benefits

REDUCE UPFRONT COSTS: For some businesses, the cost of new managed server hardware is hard to justify. Hardware as a Service provides clients a complete IT hardware server solution in one low-cost, predictable monthly plan. This solution is ideal for both existing and new colocation clients who are looking to reduce the overhead costs of new, expensive hardware.

ELIMINATE YOUR SERVER CLOSET: The server room started as a business necessity. Network equipment was easy to understand and cost-effective. A computer rack and/or a patch panel was all that was needed. No ventilation system, exhaust fans, or UPS necessary. Businesses could get away with just the bare essentials in the 90’s and the early aughts, but times have changed. Now, companies need a fast and nonstop operation for system deployment, usually requiring a few dedicated server machines. These servers need tender loving care, like tons of cooling, HVAC, a UPS fed from a generator, and so on. A HaaS option is a great way to start retiring your out-of-date equipment in your less than secure location.

REDUNDANCY: What are your redundancy plans? Do you care if your servers go down for an hour, a day, a week? If so, removing single points of failure is the key. A uninterruptible power supply fed by a generator is essential for short-term power when the other power source fails. Battery backups on everything from routers to switches must also be set up for redundancy. HaaS gives you total piece of mind to no longer worry about hardware concerns.

Related:- Backend Web Development Frameworks in 2021

Hardware-as-a-Service

This continues to be an industry leader in the worldwide data center market with Hardware-as-a-Service options in 10 data centers, located in 8 countries. We have data centers and server options located all over the world to make sure your visitors are receiving the fastest response times to your website possible by hosting it in the target location of your audience. Try our speed test out for yourself.

The key toward successful globalization is employing locals who understand the culture and language of their region. This brings our expertise to these countries and provides consumers the tools and services required to bring their ideas online.

Related:- Best Ani­mé Stream­ing Apps for Android

This offers Hardware-as-a-Service at the following locations:

  • Orlando, Florida
  • Los Angeles, California
  • João Pessoa, Brazil
  • São Paulo, Brazil
  • Maidstone, England
  • Bogota, Colombia
  • Guadalajara, Mexico
  • New Delhi, India
  • Rotterdam, Netherlands
  • Chai Wan, Hong Kong

These data centers are all open 24/7/365, staffed with on-site expert engineers and support technicians.

Backend Web Development Frameworks in 2021

The concept of digital transformation today touches every organization irrespective of their industry vertical or functional expertise. The digital presence of a company is driven by digital transformation as it helps meet the evolving customer expectations. Digital presence means how a company appears online, be it through a website or a mobile application. Frameworks

A decade ago, a company’s digital presence was confined to a static website or a PHP web application built on the much popular LAMP (Linux, Apache, MySQL, and PHP) stack. But not anymore! With the advent of frameworks and APIs, the standards of web development have risen over the years. Frameworks have now become an essential part of web development for building rich and interactive web applications. A variety of frameworks are available for both frontend (client-side) and backend (server-side) web development.

Backend frameworks are libraries of server-side programming languages that help build the backend structure of a website. Backend frameworks provide ready-made components for developing a dynamic web application. Using frameworks gives a head-start to the developers by eliminating the need to build and configure everything from the ground up.

Related:- How To Plan & Develop Social Media Mobile App

What Comprises a Quintessential Backend Web Development Framework?

Although there are several benchmarks for rating a framework such as the coding tools, the languages it supports, and the interfaces it offers, the basis for ranking a framework, above all, should be versatility. A truly versatile framework is based on powerful and expressive languages and enables developers to build web applications or APIs, including single-page applications (SPAs).

Top 7 Backend Web Development Frameworks in 2021

Since backend frameworks are written in various languages such as Python, PHP, Ruby, and Java among others, and have different features, the choice of the appropriate backend web development framework largely hinges on the features required in the application. Here are the top 7 backend web development frameworks that will remain popular among the developers’ community in 2021.

  1. Laravel and Laravel Lumen
    Initially launched in 2011 under MIT license, Laravel is an open-source PHP framework based on the MVC architecture. Laravel is a perfect backend tool for building blog, news, and e-commerce websites. With an intuitive interface, out-of-the-box API support, and extensive libraries, Laravel simplifies the development of secure and modern web applications. A relatively young and beginner-friendly framework, Laravel comes with the following features:
    •    Own command-line interface (CLI)
    •    Blade template engine that provides lightweight frontend templates
    •    Supports straightforward PHP code
    •    Excellent community support and documentation
    •    Database migration system
    Laravel Lumen, on the other hand, is a lightweight micro-framework built on the foundation of Laravel. It is a simpler and leaner version of the complete web framework that speeds up web development. Released in 2015, Laravel Lumen allows developers to build microservices and high-performance APIs. The following features make Lumen a highly preferred framework by the developers’ community:
    •    Expressive and elegant syntax
    •    Simplifies common tasks such as routing, database abstraction, queueing, and caching
    •    Built-in debugger allows quick identification and elimination of bugs
    •    Compatibility with Google App Engine
  2. Express.js
    Express.js is a trending framework that global brands like IBM and Accenture trust due to its advanced features. Express.js supports REST API applications and is highly flexible. Released in 2010, Express or Express.js is a minimal Node.js web application framework that provides fundamental web development features that include:
    •    Minimalistic and fast web framework
    •    Easy to setup and straightforward to learn
    •    Great routing API
    •    Availability of a large number of plugins for use
    •    Offers numerous HTTP utility methods to build dynamic and perceptive APIs
  3. Spring Boot
    Spring Boot is a lightweight and open-source Java-based framework used to create stand-alone and production-grade Spring-based applications. Initially released in 2002, Spring Boot leverages the Spring platform and third-party libraries to enable the developers to get started with minimum hassle. A few advantages offered by the Spring Boot framework are:
    •    Helps avoid complex XML configuration in Spring
    •    Microservices-ready framework
    •    Provides powerful batch processing
    •    Helps manage REST endpoints
    •    Eases dependency management
  4. Django
    Released in 2005, Django is one of the most popular open-source frameworks written in Python language. Often referred to as the web framework for perfectionists with deadlines, Django is based on the DRY (Don’t Repeat Yourself) principle, emphasizing reusing the existing code and focusing on new parts making the developer’s work incredibly fast. Widely used for developing FinTech apps, booking engines, and e-commerce applications due to greater security, the key features of Django include:
    •    Highly scalable and customizable
    •    Encourages rapid development
    •    Large community support and extensive documentation
    •    Comes with the batteries-included feature
    •    High-level Model-View-Template (MVT) framework
  5. ASP.NET Core
    First released in 2016, ASP.NET Core is an open-source version of ASP.NET. It is a redesign of the earlier Windows-only versions of ASP.NET. A popular web development framework for creating web apps on the .NET platform, ASP.NET Core is much faster than most currently available frameworks. The key features of ASP.NET Core are:
    •    ASP.NET apps can run on Windows, Linux, macOS, and Docker
    •    Designed to allow runtime components, APIs, languages, and compilers to evolve quickly
    •    Multiple versions of ASP.NET Core can exist on the same server
    •    Provides various support lifecycle options to meet app-specific needs
  6. Ruby on Rails (RoR)
    Ruby on Rails is a server-side web application framework written in Ruby language available under MIT licence. Supported by a large and friendly community, RoR is an ideal framework that includes everything a developer requires to build fantastic applications. Since its release in 2004, hundreds of thousands of applications have been created with the framework including Shopify, Airbnb, GitHub, and Hulu, among others. The key features of RoR include:
    •    Ruby on Rails uses the Model-View-Controller (MVC) architecture
    •    RoR emphasizes Convention-over-Configuration (CoC) and Don’t Repeat Yourself (DRY) principles
    •    The framework makes it easy to modify an existing code
    •    Rails community proactively works to identify and patch new vulnerabilities
  7. Flask
    Hugely popular among Python developers, Flask is a lightweight and extensible backend web framework. Flask helps the developers keep the core of web applications extensible and straightforward. The framework is classified as a microframework as it does not require particular tools or libraries. Flask is a “do it yourself” web framework with no database abstraction layer and standard functions provided by third-party libraries. The microframework depends on the Jinja template engine. The key features of Flask include:

    •    Fast debugger and built-in development server
    •    Jinja2 templating
    •    A flexible framework with a lightweight and modular design
    •    RESTful request dispatching

Related:- Best Ani­mé Stream­ing Apps for Android

The Final Word 
Choosing the right tech stack for web development, backend frameworks included, might not be a piece of cake, but a lot depends on the application use case and what technology pairs with it. Although most developers generally prefer working with familiar frameworks, they are often left with little choice but to try their hand at a new framework, they have never used before since enterprises are constantly migrating to newer technologies. However, venturing into unchartered territory by experimenting with new frameworks can be both fun and a great learning experience.

Best Ani­mé Stream­ing Apps for Android

Japanese anime shows are popular even outside the country and around the world. While there is a large treasure of Animes available to watch, the dearth of proper, legitimate apps to stream them have always given the pinch. Right now, there are way too many anime apps for Android. A majority of them are loaded with ads (how else would they offer you content for free) that often puts your experience and data at risk.

Ani­mé

You can find some anime shows on popular streaming platforms like Netflix, Amazon Prime, and Hulu, but the collection is limited. These platforms cater to audiences from all walks of life and across the world. The more avid and hardcore fans are always looking for the dedicated anime streaming apps for Android phones that do one thing and do it well. Allow you to search, discover, and stream anime shows.

1. CRUNCHYROLL

Crunchyroll is one of the most popular anime streaming app for Android users. It has over 1000 shows to choose from, but there is just one problem. Ads. A recent update pushed by the team has broken the streaming experience.

You will find old anime classics like Naruto that you will enjoy if you are new to the anime world. There are also plenty of new shows that you can stream. One of the coolest part of this app is that it offers a vast library of Mangas (digital) that you can read without paying extra.

Crunchyroll comes with a 14-day free trial but has a subscription model in place. I recommend you to subscribe and get rid of the ads. The monthly subscription will cost you $9.99 but you can opt for an annual subscription of $79, which turns out cheaper than paying monthly. There is also a news section to keep you up-to-date.

Related:- A Beginner’s Guide to Azure File Storage

2. FUNIMATION

Funimation is free to use anime app that works on Android and iOS, but Crunchyroll takes the lead when it comes to platform support. Funimation is popular because it has a big catalog that is not locked behind a paywall. That means ads, but they are tolerable if you have some patience.

There is also a subscription model to remove them if you don’t, but it’s not compulsory. Otherwise, you can pay as low as $5.99 per month for the subscription. Because Funimation is the official broadcaster for some anime shows and a major distributor, certain shows are not available on other platforms.

Note that the latest version of the app has broken the UI, which frequently lags and stutters at the time of writing this guide. I am sure the dev team will soon fix it. While Crunchyroll allows you two concurrent streams, the Funimation plans can let you enjoy up to 5 concurrent streams.

3. HIDIVE

HIDIVE offers a small but growing collection of anime shows that you can simulcasts anywhere in the world. That means that the anime show will be available for you to stream as soon as it is broadcasted on one medium. It is broadcasted on other platforms too. That means it will be available on television and the web almost simultaneously.

HIDIVE has a neat and functional UI that works very well and will remind you of premium streaming apps like Prime or Netflix. There is a lot of exclusive content available that you won’t find elsewhere. You can pay $4.99 per month or $47.99 per year for the HIDIVE’s subscription.

4. VRV

VRV is one anime streaming app to rule them all. One subscription of VRV will get you access to Crunchyroll, HIDIVE, Mondo, and few others. This makes it one of the most affordable subscriptions on the list, priced at $9.99 per month. This also makes VRV heaven for anime loves who can’t have enough of it.

Note that anime is not the only content VRV streams. There is other good stuff, but let’s stay focused. You can explore that part on your own. I recommend you to cancel Crunchyroll and get this. You will have enough content to last quite some time.

There is also a free version of the app available. However, it is ad-supported.

Related:- How To Plan & Develop Social Media Mobile App

5. ANIMELAB

AnimeLabs is a very popular anime streaming app for Android. Compared to other anime apps infamous for their sluggish UI and overdone ads, AnimeLabs is a breath of fresh air. The fans developed it and for the fans. That makes a lot of sense and explains why it doesn’t face the same problems as it’s competitors. AnimeLabs has a decent collection with some classics and popular anime shows like DragonBall Super, Naruto, and One-Punch Man, among others. The good thing about this anime app for Android is that it is completely free but ad-supported. The ads are not intrusive in nature either and won’t ruin your streaming experience. You can remove ads and watch all shows you want in HD for $7 per month.

ANIME ON THE GO

There are many anime apps available on Android and even iOS platforms, but the real problem is legitimacy. Most of these apps are not legal and steal content without consent or legal contracts. This also explains why so many anime apps disappear from the Play Store every year, and new ones keep popping up in their place. One thing you shouldn’t discount with these apps is the availability of exclusive spin-off movies.

How To Plan & Develop Social Media Mobile App

Nowadays, no matter what, you’ll have at least one social media app on your smartphone. These connecting apps fill the void in many people’s lives and make them feel connected to their family & friends. Hence, it has become an almost impossible task to live without it. The market for such apps is continuously growing. This is an ideal time to invest in social media app development from a business perspective.
Social Media
As per the Statista report, 3.6 billion people are using social media apps, which constitutes approx. 45% of the population. This number is expected to rise to almost 58% in 2025. This indicates that social media trends are going to go up in the future. Therefore let’s begin with developing a social networking app, ending with the cost of developing it.
How to Build a Social Media App?
1) Define Strategy & Purpose
Building an app idea is not adequate. You will be required to study the market to discover the competitive field & evaluate the needs. Creating a social media app is a challenging task as you need to understand your potential users’ likes & dislikes. Once you are clear, it’s time to put ideas together to develop a social networking app.
Think of the options to retain the users, the techniques to grow and interact with the community. And if you plan to gain money using the social media app, you must plan your monetization options meticulously.
2) Design the Workflow

After outlining core features & functionalities, it’s time to design the workflow of your app. The designing process consists of several steps:
> Goal Defining
> Specification
> Wireframe
> Prototype
>Visual Design
>Interface Animation
>Testing
Sketching
This is a way to meet the basic outlines of future apps. It evaluates the project’s future logic, the no. of screens, and the interaction between them. It also lets you determine design issues even before you begin app designing.
Wireframing
Wireframing helps the development team to visualize the app working and idea to link pages. In a nutshell, it provides you the app’s structured view & what a user can expect from the app.
Prototyping
Another step is prototyping, and it includes building an app’s working model. This will provide developers a better idea about the product. The mockup will make it simpler to modify before the coding process begins if needed. Meaning, you are in a stronger position for the social media development process.
App Design
In the last stage of designing a workflow, change wireframes in the social app design. Research the current solutions, watch the latest trends and give a detailed UI/UX design to get the best possible answers.
3) Development & Quality Assurance
The development & social media processes go together in the software development lifecycle. After deciding the social media app platform and doing the app’s mockup, it is time to develop the back-end by setting up databases, APIs, servers, and working out perfect storage solutions.
Moreover, meet all the technical needs, platform standards, and user guidelines. Try manual & automatic testing of program’s each part to make sure there is no glitch in the code & all is ok with the project’s UX.
4) Publish & Expand your Community
After developing and publishing your app, it’s time to connect with potential users to build your community. Apply the best strategies in your initial social media marketing requirements. Discover how to influence people to install the app or what incentive you can render to your users. This way, you reach a broader audience.
5) App Analysis

The app analysis is a crucial step to evaluate your social media app’s success. There is a broad range of analytics tools that can help you with it.
> Cost/Install (CPI) – to track installs of users coming from marketing
> Customer Acquisition Cost (CAC) – the amount invested in attracting users
> User Activation – active users than downloads
> User Retention – users who used the app again
> Churn rate – users who have ceased using the app
> Traction – patterns to show the user’s growth each month
> Burn rate – money absorbed for the server costs, staff, & affiliate marketing
You can see the response of your active users or the time they invest in the app. Continuous track of engagement will provide you a clear picture of pragmatic changes for the future. This will even ensure to deliver the best user experience to your users.
How to Choose the Best Social Media App Developer?
To choose the best social media app developers, you need to find them. You can either go for an in-house team, freelancer app developer or outsource the best app development agency.
You can also refer to various blogs to know the top mobile app developer before hiring one. Several websites will help you select the best social media app, developers. You can also consider Hyperlink Infosystem; having developed more than 3200 apps for over 2300 clients, worldwide Hyperlink is one of the world’s top app development companies with a strength of 250+ skilled employees using the latest technology.
Below are the points you can consider before choosing your app developer:
– Determine the cost to hire app developers & the amount they need to finish the project.
– You must verify the expertise & developer’s portfolio to ensure their skillsets.
– Make sure you are clear with your needs about the product concept & the TA.
– Finally, know the app development process, legal contracts for the app development, & project management.
Cost to Develop the App
The cost to develop the app depends on several factors such as location, complexity, platform, hours spent, and more. However, if you want to know the approximate cost, it can range between $15,000 – $50,000. This app development cost is more affordable in India compared to other countries.

A Beginner’s Guide to Azure File Storage

Azure File Storage (AFS) enables you to store and manage file directories in the cloud, and access your data via Server Message Block (SMB). You can use AFS to share files across multiple machines, and distribute storage with automatic, local data duplication. AFS also provides data encryption for data at rest and in transit, via SMB 3.0 and HTTPS connections.Azure

In this article, you will learn what Azure File Storage (AFS) is, what you can do with Azure Files, and what are the cons and pros of AFS.

Related:- 10 Tips on How to Protect a Software Idea

Azure File Storage (AFS): A Brief Introduction

Azure Files is a storage service that you can use to achieve file-directory storage in the cloud. With it, you can store any data you would in a traditional file system, including documents, media, and logs. It is based on the Network File System (NFS) protocol and allows access via Server Message Block (SMB).

With Files, you can re-create your on-premises file solutions with the following benefits:

  • Shared access—you can share file systems across multiple machines, applications, and instances. This enables you to allow distributed access while ensuring that all users have access to the same assets. Users can access files via SMB, REST API, or client libraries.
  • Scripting and tooling—you can configure and manage Files via PowerShell cmdlets, Azure CLI, or a built-in UI.
  • Resiliency—storage is distributed with automatic, local data duplication for greater resiliency and availability. You also have the option to duplicate data across availability zones for disaster recovery.
  • Scalability—you can autoscale your file share as needed up to 5 PiB. If you need more storage than that, you can attach additional storage accounts (up to 250).
  • Security—data is encrypted at-rest and in-transit via SMB 3.0 and HTTPS connections. You can also restrict access to files via Active Directory (AD) controls.

Related:- Best iOS Games For All The Gamers In 2020

Use Cases for Azure Files

There are multiple ways you can integrate Files into your cloud workflows. Below are some common use cases:

  • File server—serves as a replacement for on-premises file stores or NAS-attached storage. You can set this up solely in the cloud or as a hybrid share with the addition of Azure File Sync or other native file storage solutions, like Azure NetApp Files.
  • Lift and shift—you can use to migrate applications that require a file share without modification. You can achieve this by moving the application and application data or by connecting your on-prem applications to Files.
  • Monitoring and analytics—allows the centralised storage of log files, metrics, and reports for analytics tools and enterprise monitoring. This ensures analytics are performed uniformly and prevents loss of data due to instance or service failures.
  • Development and testing—enables you to create a repository of code and utilities and software used for software testing and development. This allows you to share configuration files, diagnostic data, and provide access to tooling from cloud environments.

Best iOS Games For All The Gamers In 2020

Nothing can be as comforting as curling up under your blanket and playing your favorite games on your smartphone. The mobile gaming platform is picking up, and if you are a gamer, the iPhone seems to be the best.
The iPhone created a significant breakthrough in the gaming area, becoming home to interesting multitouch innovation through to ports of popular arcade titles.
Games
With over a million apps available by iphone app development companies in the App Store, the gaming options are overwhelming. And with a massive amount of options out there, it gets challenging to choose the game that suits your needs. Moreover, not every game in the App Store is worth your time.
To take off that burden, this article will list out some of the top games that will keep you hooked. If you’re looking for a casual puzzler or something a bit more legendary, you’ll find everything in this piece.
Without further ado, let’s get started!
1. Kingdom Two Crowns
This iPhone game has a monarch on horseback that uses many gold coins to allow locals to do his biddings. Trained archers set out to hunt local wildfire for the feast. Elsewhere, fences are built to turn your ruined campfire into a bit less ruined fortress.
As the sun sets, the Greed arrives. These ghoulish monsters exist to loot things. Hence, if they catch your laborer’s tools, you have to spend to upgrade them. If they get your crown, your rule is over. It’s up to your heir to figure out how to combat the Greed.
With the lush pixel art, a smart blend of real-time strategy, and action, Kingdom Two Crowns is a masterpiece with a $5 price tag.
2. EVE Echoes
This is one of the world’s most massive and most indulging MMO’s, and you can now pay an akin game on your iPhone device. EVE Echoes brings many open-ended player interactions, skill trees, and a massive amount of risk.
Eve Echoes takes place in a totally separate parallel universe from the primary EVE Online game; hence, you need not worry about bumping into computer players who spent years developing their power base.
3. F1 Manager
The Formula 1 World Championship is one of the most influential racing organizations around. As you might never get the chance to drive these robust machines, the F1 Manager allows you to manage your team. Make a pit stop strategy, determine whether to go out or sneak the lead on the last lap, and hire and level-up real-world F1 drivers. It seems great and plays outstandingly. But keep in mind that a few items are payable; hence, lock your account before handing over your game to a child.
4. Reigns: Game of Thrones

After the success of “Tinder but for running a Monarchy” franchise Reigns, developers Nerial started off with a new licensed edition with Reigns: Game of Thrones.
In this game, you tend to your subjects and rivals’ desires and demands, keeping the army, people, church, and bank happy.
Snap cards right or left and your approval ratings change likewise, and at times unexpected. Quests and themes run throughout, offering surprising depth, providing the essential nature of your interactions. The game is more exciting if you admire the TV show on which it is based. For newcomers also, the Reign is fun.
5. Crashlands
The touching story behind Crashlands would cover the entire article, but there is much more to discuss. It’s absolutely worth trying once if you are a gamer. It’s a game created from the ground up for mobile phones that takes hints from Don’t Starve likes. You’re developing, crafting, and battling your way through an alien landscape that your damaged spaceship has smashed into.
6. Warbits
Warbit, even though influenced by Nintendo’s turn-based technique, it isn’t duplicate. This iOS game brings plenty of novel thinking to the table and is very much honed for the iPad.
Working with 16 multiple units, you battle a series of battlefields by guiding your troops, carefully noting your strengths and rival’s weaknesses.
Accomplish the 20-mission campaign, and you’ll have a reasonable grasp of Warbits, and then can venture online to conquer other human players across several different maps. Warbits is a $5 price game with amazing visuals and sufficient new ideas over the game that inspired it.
7. Exploding Kittens
Exploding Kittens flawlessly captures the Oatmeal-illustrated original. According to that version, this is Russian roulette with exploding cats.
Gamers take a turn to pick a card, and if they receive a detonating kitten, they must disperse it or suddenly find themselves out of the game.
Strategy arises by way of an action card, allowing you to peek at the deck, miss a turn, loot cards from your rival, and draw from the bottom of the deck.
8. Minecraft

Minecraft is one of the biggest games of the last decade. Minecraft releases you into a box-based world and tells you to sustain and build. From humble beginnings of making your first pickaxe and punching trees, you’ll soon be making yourself a house, establishing a farm, and also adventuring into weird other dimensions.
9. Snipers Vs. Thieves: Zombies!
This is the sequel of Sniper Vs. Thieves, and replicated the simple formula from the previous game and added Zombies. However, in this game, zombies aren’t starving for brains; they are hungry for money. Hence, secure your cash from a bunch of zombies by correctly shooting them out, and with the money, you earn upgrades for your trusty weapon.
There are in-app purchases that you can expect, but it’s fun to play with even without paying, so you need not worry.
10. Angry Birds 2
This one is the most epic mobile franchise around. Angry Birds 2 will make you recall your memories of the war between birds and the eggs-catching pigs.
There have been some changes in the original game, though. You can now choose the bird you use, take on multi-stage levels, and win over the mighty eagle to earn coins to spend in his shop.
Conclusion
This article covers most of the exciting iPhone games of 2020 from the tons of others out there that will totally grab your attention and keep you hooked. Moreover, this article covers all different sorts of games that, despite being fussy, you will at least end up choosing 1 or 2.

10 Tips on How to Protect a Software Idea

How to protect a software idea? I recently answered a related Quora question on this one. I took parts of this post from a previous post on how to protect an idea while building a business, but this one focuses more on software, specifically.

software

That’s where I’ve spent most of my career, and still my favorite business, by far. So here’s what you do if you have a software idea you want to pursue, while you build it. You worry that it’s easy to duplicate. You want to protect it.

Related:- Points To Consider If You Want A Secure App

10 serious suggestions:

  1. Shut up about it. Share this idea only with people you trust, who need to know. Only partners and potential team members at first, and only if you trust them. No bragging, no opening up to strangers. Be careful with experts too. Your software business will depend on trade secrets, not legal registrations.
  2. You need an attorney. Much of what you do or don’t do revolves around legal work, so you need an attorney. You can reduce the expense by reading up on issues before you meet, so you spend less time. I’m not an attorney and this answer is just my business experience, not legal advice.
  3. Make sure you own the code. If anybody besides you works on code, then ask your attorney how to make sure you own it. It has to do with work product. Follow your attorney’s advice on this. Don’t leave anything to chance or verbal promises. Read up on what happened between Zuckerberg and the Winklevoss twins.
  4. Copyright all the code. Software is hard to patent but easy to copyright. Copyright is for creative works. Copyright is relatively cheap. Know, however, that copyright doesn’t protect you against copying by reverse engineering, but at least protects you against people stealing your actual code because only the code is protected, the actual words; not the idea.
  5. Use non-disclosure agreements wisely. It’s okay to ask for signed non-disclosure agreements from potential co-founders and team members, or friends-and-family investors. Don’t depend on these documents, don’t make them a huge issue, but use them as much as you can; and don’t expect serious arms-length investors to sign them. They won’t and shouldn’t.
  6. Patents are for inventions, algorithms, and formulas, not ideas. You can’t patent an idea. If your software idea depends on an algorithm that you developed, and hasn’t been used before, then maybe you have a chance to patent that. However, very few software products include algorithms that can be patented. Your best bet for this one is a patent attorney with software experience. Don’t do a ton of work on it, or spend a lot of money, without first checking with patent experts.
  7. Trademarks are for commerce. Trademark your logo, your tag lines, your images, your main selling points as quotes. Trademark is relatively cheap too.
  8. Register your domain name and entity. Neither protects you a lot, but both are a good idea. Registering the entity protects your business name to some extent, as long as you were the first in the world. It can cost as little as $50. Registering the domain name, if you have a good one, protects you for that domain but not against copycats with similar names.
  9. Write your idea down and mail yourself 10 copies via registered mail. This can protect you later, with sloppy problems that come up, showing legal proof of what your idea was on what date. It’s very weak protection, but cheap, and easy to do.
  10. Investors come much later. Don’t talk to investors until you’re far along, with a working version you can demonstrate, milestones met, and traction. And beware of fake investors who are actually consultants looking for new clients. Always check the web footprints of investors before you share anything with them. The legitimate investors have web footprints and are easy to identify.

Related:- What Is ASO Positioning, And How Does It Work?

Some hard truths in this area:

  1. Copying is legal. With software, it’s legal if they don’t steal the code, but just duplicate the functionality. Since the first time my company’s software products started to make a dent in the market, we were copied. They copied our idea, our concepts, our websites, even our packaging and marketing messages. And all of that was legal (but I’m not an attorney; check with an attorney of course).
  2. Products get copied all the time. Try to find an important software product category that has only one entrant. Competitors will crop up if the market is interesting. No competition is sometimes worse, because it means nobody wants what you’re selling. It’s the way of the world
  3. Legal protection is usually pretty weak. Even patents, which are the best protection, are copied all the time, or avoided via workarounds. The real value of a patent depends a great deal on how well it was written in the first place, and then, on watching for violations with constant vigilance (but I’m not an attorney; check with an attorney of course).
  4. Build barriers to entry and reinforce them constantly. The only real protection is to be faster and better than competitors and keep improving so you are always ahead (but I’m not an attorney; check with an attorney of course). Make your customers love you, make them loyal. Watch for new markets and new applications in contiguous product or market areas. Make your business really hard to compete with.

Points To Consider If You Want A Secure App

Everybody wants safe mobile apps in which they are sure that their data are secure app. Gone are the phrases that only Windows has viruses because of executables. We have seen how Android or iOS are not only in danger of viruses but of malware. This is not the most worrying problem in an application, but many applications are simply bad.
secure app
As a general rule, we realize that an application is bad after having installed and tested it a few minutes. It would be great if we don’t install and use bad apps and thus avoid installing and copying bad files into our device.
Read the reviews, although we cannot say that they are 100% reliable
It is common to look at the ratings of applications. However, large companies can get to make this data less reliable. They have the financial capability to ensure that they have impressive ratings in the app repository. Although Google Play and Apple Store are working hard to detect fake reviews, it is impossible to detect them all, since a lot of money is invested in so-called click farms that give value to an application, even if it does not.
With this, we can see that a 5-star application with many downloads does not automatically imply that it is a great app. But if something is difficult to manipulate, it is the reviews. Some negative reviews are usually the concerns of the app users, and this cannot be deleted by the app owner. Please note that not all negative reviews are correct. This problem experienced by the user might not be the fault of the app owner.
Therefore, we recommend that you look at the reviews of apps with good ratings, and from there, you can get an idea of ??how good the application is.
Read the application description

You should detect the functionality of an app through its description. If you find it difficult to pinpoint the functionality of an app to a particular solution, then, you should start having a doubt about the app. All great apps focus on solving a particular problem and are very clear with the way they describe it.
Apps that are generic and intend to provide are a variety of solutions are not the best. Mobile apps should provide a solution to a particular problem and do so excellently.
Icons and screenshots
In Google Play Store or App Store, apart from the description and reviews, apps also show small screenshots of what we can see after installing it. Not all companies have graphics experts to make a visually appealing application, but there are times that even our inexperienced eye in design is able to see that aberration is not normal in an application. One way to detect that the application is worse than we can imagine is if these screenshots do not directly show the application, but instead put images related to what they want to offer us.
Applications related to the same developer and website
A good indication that the application can be good and that is what you are looking for is to see what other applications the app developers have. You can take your time to look at some of the other apps that the developers have. This will give you an idea of the level of experience of the app developer.
Another important point is to have a web page. Great mobile apps have dedicated web pages where they offer good contents and responds to the questions and concerns of the app users.
Permission
This is one of the best indications to determine if the app is good or bad. You should note the permissions that it asks for when making use of the app. With the new versions of the operating systems, the permissions are being scaled up. An application that has different functionalities such as taking photos, geolocation and needs your contacts will not request for the permissions until it needs to access those functionalities.
Before installing the application, being able to know what permissions it is going to ask for is a good indication of how an application can be fraudulent. Let’s give you an example if you want to download an application adds a filter to a photo, it is expected that the application will need camera or gallery permissions, but it would be very suspicious if it asks for permission to access your calendar.

What Is ASO Positioning, And How Does It Work?

Many mobile applications are created daily by app developers, and millions of downloads are made. But how can we achieve our success with our mobile app? Here the ASO positioning becomes part, in charge of granting greater visibility.
ASO
Therefore, we will discuss what ASO is, its benefits, how it works, and much more in this article. Stay tuned and read on.
What is ASO positioning?
The competition we face is constantly growing today, with more than 9 million applications. Therefore, having a strategy is becoming increasingly essential.
The acronym of ASO refers to App Store Optimization, so to begin to understand this term, we will say that ASO positioning is like SEO positioning on web pages, but talking about mobile applications. Therefore, its main objective is based on positioning mobile applications in virtual stores such as the App Store or Google Play Store.
All this so that users can find us in an easy and fast way without changing pages or doing too much scrolling. And we must not forget that the final result we want to achieve is conversion.
How to position ourselves? Essential steps
First of all, we must take into account that each of the virtual stores has its own particularities. Therefore, we will see below in general how we can enhance our app.
On-Site ASO Positioning
These are those actions that can be carried out within the application itself and are momentary. Therefore, they are facts that depend solely on us.
* App Name: The name of the app must be attractive, but it must also contain at least one keyword that is related to it. It is recommended to do a study of keywords by which your competition is positioned and thus be able to guide you. The name must be short, attractive, and easy to remember.
* Logo: The three main keys are simplicity, clarity, and cleanliness. All of this will help your brand image. Try to be original and creative.
* Pre-video display: Video marketing is one of the factors that is gaining more strength in recent years, so attaching a promotional, explanatory video, etc., can convince your user.
* Design and structure: As on the websites, it must be usable, that is, intuitive for the user. Obviously, it must be related to the type of application, as well as adding your creative and differentiating touch.
* Label or category: Sometimes, the simplest is what is overlooked. We must not forget to classify our app within the category to which it corresponds.
* Description: We could say that we are facing an elevator pitch, but within the world of apps, since in only 255 characters, you must convince users. So you should try to transmit your differential value in just three sentences.’
* Keywords: As we have already mentioned in the first point of this section, it is recommended to do a Keyword Research that you must include both in the title, description, subtitle, and in the keywords section, but without repeating any.
* Screenshot: You must try to attract the user through screenshots. These should represent those benefits and peculiarities that differentiate your app from others.
* Author’s age: One factor that has begun to be considered is the age of the author or the developer, since if you have made more than one app and without problems, you will have a better assessment within the virtual stores.
Off-Site ASO Positioning
Contrary to the previous section, this type of ASO positioning does not depend on us 100%.
* App popularity: The greater the number of downloads, the better position you will obtain. Similarly, the greater the number of uninstallations, the worse your position will be.
* Click-Through Rate: If the percentage you get from clicks based on the number of impressions (times shown) is high, your ASO positioning will be positive. One factor that helps this is the “free download”.
* Reviews: What most users want is confidence, so the positive reviews will be another factor that helps the algorithm.
* Landing page: Create a landing page about your app on your website. This must be optimized to generate traffic and downloads. Its main objective must be the knowledge of the app as well as show its benefits and functionalities.
* Social networks: You must not forget to promote your app through your social networks since almost 20% of downloads come from that medium.
Help tools
As we have seen, there are many factors that help us improve our ASO. Therefore, in the same way, there are also tools that favor it as they are:
Google Adwords, or Google Ads: For keyword searches. This tool shows us the keywords that are more relevant and which ones’ position better.
Sensor Tower: It shows us an estimate of income in a period, as well as market trends. As a differential factor, it offers us information on the level of difficulty that an app may have to position itself.
* Snippet Preview App: It shows us how our application would look before being launched in order to avoid any errors.
Therefore, once we determine the importance of having an app for our business, we must know that we must carry out an action plan that manages to position our app and thus be able to obtain a greater conversion.

TikTok Analytics: Everything You Need to Know

About a year ago, TikTok introduced Pro Accounts: a new type of account that may be especially helpful for businesses looking to grow their audience on TikTok. As of right now, the only difference between a TikTok Pro account and a regular TikTok account is that a Pro account grants you access to analytics.

TikTok

Analytics give you key insights to your account’s performance on TikTok. You’ll be able to keep track of your follower growth and profile and video views, and learn who your audience is and how they’re finding you. Armed with this information, you can figure out what strategies are working well and which aren’t, so you can better hone your TikTok strategy and reach a wider audience.

How do you switch to a TikTok Pro account?

You’ll need to have an existing profile on TikTok before you switch to pro. So if you don’t have a TikTok account yet, now’s the time to create one.

Here’s how to switch to Pro:

Enter your profile and tap the three-dot icon on the upper right corner of the screen.

Tap “Manage my account.”

Tap “Switch to Pro Account” on the bottom of the menu.

You’ll be prompted to choose the category of your business. If you’re not sure which to choose, you can always just pick “Public figure” or “Other.” Then click Next.

Accessing TikTok analytics

Once you’ve switched your account to Pro, you can access your analytics by tapping the three-dot icon on the top right corner and tapping “Analytics” in the menu.

TikTok’s analytics page is quite similar to Instagram Insights. (You can learn more about Instagram Insights in our post, What Exactly Do Your Instagram Insights Mean?) The page contains three sections: Overview, Content, and Followers.

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Overview

On the Overview page, you’ll see 3 graphs: Video Views, Followers, and Profile Views.

Video Views shows you how many times your videos have been watched by other TikTok users over the past 7 or 28 days. (You can toggle between those time periods by tapping “7 days” or “28 days” on the top right of the graph.) If you post fairly consistently, you may be able to detect patterns on this graph that can tell you which day of the week your audience is most active, and that can inform your decisions about when exactly to post new content.

Followers shows you how many followers you have and how your audience has grown over the past 7 or 28 days. This gives you a general idea of how your following is expanding, and it lines up nicely with the other graphs so you can pay attention to any correlations.

Profile Views shows you how many TikTok users have viewed your profile over the past 7 or 28 days. You may notice that some content leads more people to your profile, and you can compare these numbers to your follower growth to see how many people who visit your profile choose to follow you.

Content

The content section shows you how each of your videos is performing.

At the top you’ll see the posts you’ve added in the past 7 days, and on the bottom right corner of the thumbnail, you’ll see how many views the video has gotten. Below, you’ll see your posts listed according to how many views they received.

You can tap the thumbnail of an individual post to see more specific information about that post: total play time, total views, average watch time, how viewers reached your post, and where those viewers live.

Pay special attention to the average watch time and compare it to the length of the video: are people watching it all the way through, or scrolling past after a few seconds? If the latter, that means your video may not be drawing them in enough. This is a sign that you should work on making those first few seconds really engaging.

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Followers

This section teaches you about your audience.

You’ll see graphs that break your followers down by gender and by location. That’s not a ton of information to go on, but it can still be useful in helping you understand what kind of person is most interested in the content you’re posting on TikTok.

Knowing who your followers are can help you compare them to your ideal customer profile, giving you an idea of whether you’re reaching the people you want to reach. Furthermore, it can help you better tailor the content you upload to TikTok to the audience you have there.

Should I switch to a TikTok Pro Account?

If you’re a small business owner, the answer is absolutely yes! Unlike on some other platforms like Instagram or Facebook — which make it harder for businesses to reach audiences organically — there are no downsides to switching to a pro account on TikTok, at least as of July 2020. The only difference is gaining access to analytics, and that can be extremely valuable in helping you analyze your account’s performance and figure out how to improve it.