How to protect a software idea? I recently answered a related Quora question on this one. I took parts of this post from a previous post on how to protect an idea while building a business, but this one focuses more on software, specifically.
That’s where I’ve spent most of my career, and still my favorite business, by far. So here’s what you do if you have a software idea you want to pursue, while you build it. You worry that it’s easy to duplicate. You want to protect it.
10 serious suggestions:
- Shut up about it. Share this idea only with people you trust, who need to know. Only partners and potential team members at first, and only if you trust them. No bragging, no opening up to strangers. Be careful with experts too. Your software business will depend on trade secrets, not legal registrations.
- You need an attorney. Much of what you do or don’t do revolves around legal work, so you need an attorney. You can reduce the expense by reading up on issues before you meet, so you spend less time. I’m not an attorney and this answer is just my business experience, not legal advice.
- Make sure you own the code. If anybody besides you works on code, then ask your attorney how to make sure you own it. It has to do with work product. Follow your attorney’s advice on this. Don’t leave anything to chance or verbal promises. Read up on what happened between Zuckerberg and the Winklevoss twins.
- Copyright all the code. Software is hard to patent but easy to copyright. Copyright is for creative works. Copyright is relatively cheap. Know, however, that copyright doesn’t protect you against copying by reverse engineering, but at least protects you against people stealing your actual code because only the code is protected, the actual words; not the idea.
- Use non-disclosure agreements wisely. It’s okay to ask for signed non-disclosure agreements from potential co-founders and team members, or friends-and-family investors. Don’t depend on these documents, don’t make them a huge issue, but use them as much as you can; and don’t expect serious arms-length investors to sign them. They won’t and shouldn’t.
- Patents are for inventions, algorithms, and formulas, not ideas. You can’t patent an idea. If your software idea depends on an algorithm that you developed, and hasn’t been used before, then maybe you have a chance to patent that. However, very few software products include algorithms that can be patented. Your best bet for this one is a patent attorney with software experience. Don’t do a ton of work on it, or spend a lot of money, without first checking with patent experts.
- Trademarks are for commerce. Trademark your logo, your tag lines, your images, your main selling points as quotes. Trademark is relatively cheap too.
- Register your domain name and entity. Neither protects you a lot, but both are a good idea. Registering the entity protects your business name to some extent, as long as you were the first in the world. It can cost as little as $50. Registering the domain name, if you have a good one, protects you for that domain but not against copycats with similar names.
- Write your idea down and mail yourself 10 copies via registered mail. This can protect you later, with sloppy problems that come up, showing legal proof of what your idea was on what date. It’s very weak protection, but cheap, and easy to do.
- Investors come much later. Don’t talk to investors until you’re far along, with a working version you can demonstrate, milestones met, and traction. And beware of fake investors who are actually consultants looking for new clients. Always check the web footprints of investors before you share anything with them. The legitimate investors have web footprints and are easy to identify.
Some hard truths in this area:
- Copying is legal. With software, it’s legal if they don’t steal the code, but just duplicate the functionality. Since the first time my company’s software products started to make a dent in the market, we were copied. They copied our idea, our concepts, our websites, even our packaging and marketing messages. And all of that was legal (but I’m not an attorney; check with an attorney of course).
- Products get copied all the time. Try to find an important software product category that has only one entrant. Competitors will crop up if the market is interesting. No competition is sometimes worse, because it means nobody wants what you’re selling. It’s the way of the world
- Legal protection is usually pretty weak. Even patents, which are the best protection, are copied all the time, or avoided via workarounds. The real value of a patent depends a great deal on how well it was written in the first place, and then, on watching for violations with constant vigilance (but I’m not an attorney; check with an attorney of course).
- Build barriers to entry and reinforce them constantly. The only real protection is to be faster and better than competitors and keep improving so you are always ahead (but I’m not an attorney; check with an attorney of course). Make your customers love you, make them loyal. Watch for new markets and new applications in contiguous product or market areas. Make your business really hard to compete with.
About a year ago, TikTok introduced Pro Accounts: a new type of account that may be especially helpful for businesses looking to grow their audience on TikTok. As of right now, the only difference between a TikTok Pro account and a regular TikTok account is that a Pro account grants you access to analytics.
Analytics give you key insights to your account’s performance on TikTok. You’ll be able to keep track of your follower growth and profile and video views, and learn who your audience is and how they’re finding you. Armed with this information, you can figure out what strategies are working well and which aren’t, so you can better hone your TikTok strategy and reach a wider audience.
How do you switch to a TikTok Pro account?
You’ll need to have an existing profile on TikTok before you switch to pro. So if you don’t have a TikTok account yet, now’s the time to create one.
Here’s how to switch to Pro:
Enter your profile and tap the three-dot icon on the upper right corner of the screen.
Tap “Manage my account.”
Tap “Switch to Pro Account” on the bottom of the menu.
You’ll be prompted to choose the category of your business. If you’re not sure which to choose, you can always just pick “Public figure” or “Other.” Then click Next.
Accessing TikTok analytics
Once you’ve switched your account to Pro, you can access your analytics by tapping the three-dot icon on the top right corner and tapping “Analytics” in the menu.
TikTok’s analytics page is quite similar to Instagram Insights. (You can learn more about Instagram Insights in our post, What Exactly Do Your Instagram Insights Mean?) The page contains three sections: Overview, Content, and Followers.
On the Overview page, you’ll see 3 graphs: Video Views, Followers, and Profile Views.
Video Views shows you how many times your videos have been watched by other TikTok users over the past 7 or 28 days. (You can toggle between those time periods by tapping “7 days” or “28 days” on the top right of the graph.) If you post fairly consistently, you may be able to detect patterns on this graph that can tell you which day of the week your audience is most active, and that can inform your decisions about when exactly to post new content.
Followers shows you how many followers you have and how your audience has grown over the past 7 or 28 days. This gives you a general idea of how your following is expanding, and it lines up nicely with the other graphs so you can pay attention to any correlations.
Profile Views shows you how many TikTok users have viewed your profile over the past 7 or 28 days. You may notice that some content leads more people to your profile, and you can compare these numbers to your follower growth to see how many people who visit your profile choose to follow you.
The content section shows you how each of your videos is performing.
At the top you’ll see the posts you’ve added in the past 7 days, and on the bottom right corner of the thumbnail, you’ll see how many views the video has gotten. Below, you’ll see your posts listed according to how many views they received.
You can tap the thumbnail of an individual post to see more specific information about that post: total play time, total views, average watch time, how viewers reached your post, and where those viewers live.
Pay special attention to the average watch time and compare it to the length of the video: are people watching it all the way through, or scrolling past after a few seconds? If the latter, that means your video may not be drawing them in enough. This is a sign that you should work on making those first few seconds really engaging.
This section teaches you about your audience.
You’ll see graphs that break your followers down by gender and by location. That’s not a ton of information to go on, but it can still be useful in helping you understand what kind of person is most interested in the content you’re posting on TikTok.
Knowing who your followers are can help you compare them to your ideal customer profile, giving you an idea of whether you’re reaching the people you want to reach. Furthermore, it can help you better tailor the content you upload to TikTok to the audience you have there.
Should I switch to a TikTok Pro Account?
If you’re a small business owner, the answer is absolutely yes! Unlike on some other platforms like Instagram or Facebook — which make it harder for businesses to reach audiences organically — there are no downsides to switching to a pro account on TikTok, at least as of July 2020. The only difference is gaining access to analytics, and that can be extremely valuable in helping you analyze your account’s performance and figure out how to improve it.
Mobisoft had a top paid app in a revenue-share model with client. App scaled to # 21 in lifestyle category. Naturally, we were excited to know the numbers – downloads, paid/free, adv hits etc. Although we made it great in terms of popularity, the earnings were less than expected.
The main reason was not having effective strategy for pricing model of app’s inApp & subscription purchases. What we realized is that “It could have been great to work on pricing strategy while developing the app” i.e. Monetization of app.
- Generate money
- Compulsion Loops, there are ways to draw user back into the app
- Engagement, does it have engagement elements that could be monetized, i.e. virtual currency?
- Value, is it worth your users’ time?
Related:- 5 Tips for Building Your Art Business
1. In-app purchases
4. Location-based offerings
5. Social media sharing and aggregation
1. Try various in-app models to find the combination that maximize your revenues
• Games: Subscription based casual gaming package + premium payment for sending best scores
• E-books for kids: read once for free. Pay to read again
• Security: free trial (e.g. 30 days) . Paid license for 1 year period
• Video: pay per gallery
2. Freemium strategy
- Strongest marketing play Risk reduction
- Developers should be focused on finding consumers who are willing to pay, not trying to completely satisfy free-rider consumers
In-App single purchase
• This is probably the easiest path to implementation and launch and it’s straightforward and proven
• Virtual goods/currency through In-App
• No ongoing revenue stream No access to user data – makes selling advertising difficult.
• One potential workaround is to build in-app surveys, which pushes data back.
Subscription – I
- Revenue is sustainable
- Renew just as other web based subscriptions
- Easy extendable as an add-on
- Requires user management solution
- Requires users to leave the app and visit the publisher’s website to subscribe
- Conversion rate lower than in-app purchases
- Success : lifetime value of a subscriber > revenue lost from lower conversion
Subscription – II
Apple’s subscription policy for publishers:
- Apple still gets a 30% cut of any subscription a reader signs up for inside the App Store.
- Publishers can now offer an app subscription for a different price than what they might sell their app for in the App Store.
- Publishers can’t link to an external-to-Apple location that sells a subscription within the app.
Apple: iAd platform – Adv as an app
Third party : adMob, Medialets etc
- Easier to command advertising premiums and less pressure to live up to metrics
- Mobile budgets just aren’t well-defined
- Apple changes strategic decision with third party ad integration
Location Based Offerings
- Awesome mobile offerings into a high-fidelity advertising environment
- Complexity in integrating these systems
- Requires the device be connected to the internet
Social, Sharing & Aggregation
- Viral marketing
- Better user engagement
Getting advertiser support on a product as nebulous as this is challenging
Other payment integrations
- Paypal API integrations
- Carrier billing option – Very easy for users to pay
- Virtual credits
- Google Checkout
Other billing platforms
1 MoVend payment platform
- Easy integration – Supports Android, BlackBerry, Windows Phone7
- Sales Track Better user engagement
Supports all mobile platforms including Operator billing
Mobisoft Infotech recommend to work with clients as partners and provide various pricing strategies to monetize their app. It will be certainly helpful to clients to get pricing strategies correctly integrated while the app is being developed rather than working on monetization after app is live.
No one would like to miss out on a prospective client. An impressive and impeccable web design can meet the need of any enterprise. In order to keep people hooked, web design field is constantly evolving.
Let us have a look at web design trends that are expected to change the web industry in a year.
Mobile Only Websites
“4 out of 5 consumers shop on smartphones.” From Brick-and-Mortar to Mobile Click-and-Order: Which Retailers are Carving Out Space in the M-Commerce Market?
The web design industry is moving from desktop to mobile only website. This drastic shift of users is forcing enterprises to consider mobile only strategy. If you have a website for mobile, there is a high possibility of more visitors than desktop. Many, these days, consider ‘Mobile First’ strategy as well, since they know it holds the success in future.
Let’s take Google Map, for instance. We all use it on our smartphone and since they have interface apt for mobiles, we find it easy to use and prefer it most. Had it not been with mobile website, we would have preferred conventional way of locating destination while on the go.
Large Background Images
Photographs with models or Photoshop images are losing its importance. People prefer natural photographs of real people over everything else. Hence, companies are putting photographs of their team members and employees on website design to increase trustworthiness amongst its potential customers.
While some companies and enterprises would be opting for large background images, some would simply replace background image with typography. Web designers are exploring their creative side by using typographic design. In the near future, we could expect a lot of it.
Companies are moving away from link-based approach. With increasing usage of latest devices, companies are adopting scroll down designs. This, further, enhances the storytelling technique of a web designer as well.
Take a look at Nasa Prospect. The website perfectly uses the feature of scroll down and tells a story through their graphics. This certainly keeps the visitor hooked up to the website and increases their curiosity to scroll down.
Compelling storyline can extend a user’s attention for couple of seconds more than usual. Companies and enterprises are getting creative and using various techniques of storytelling to achieve this.
Storytelling ways include videos, animations, impressive content and photographs. Web designers are expanding their creativity by including these elements in their storytelling.
Prince Pal, in his blog titled, ‘Web Design Trends Predictions for 2016 by Prince Pal’, The designer is successful in grabbing the attention of the user while trying to tell the story. He/She has engaged user through scroll down feature as well.
Nicole Boyer says in blog titled, ‘5 website layout trends of 2015 so far’, that many businesses use split screen to provide two elements. Some uses it to promote two products or services with equal importance whereas some use this design to promote a product and build the brand image of the company at the same time.
Since companies offer multiple products or services we can expect more of this design in the near future. The entire marketing strategy is changing and companies are getting personal. Perhaps, this design could help companies to build a personal connection with their potential customers as well.
Take Dewey’s Pizza, for instance. They have used the split screen feature to creatively display their products with central menu bar. It, indeed, is one the best ways to use slip screen to break the monotony and enhance the look of the website.
Card Web Design
Card web design is gaining popularity amongst web designers. Not only they look attractive but it is possible to display a lot of information above the fold. Most popular example of this design is.
Generally, shopping portals use this feature. For instance, Greats have managed to pull out the feature to the best use. Cards could be systematic and of similar sizes or can be irregular where one would spread across page while others are below or around it.
Ann-Feliza Sy mentioned in a blog, titled ‘6 Design Trends Taking Over The Web’, that ghost buttons got popular post Apple iOS 7. These transparent buttons enhance the aesthetic of the web design without hampering the background image or text. In a year, we can expect this to be a prominent part of the web design.
Weather Jams has creatively incorporated trending features to come up with an informative and engaging website. Look how they have placed their ghost buttons and have made it more appealing to the visual.
Right when multimedia was getting old, designers were experimenting with different elements to create more visually appealing websites. Joanna Krenz Kurowska & Jerzy Kurowaki mention that Flash was one of the platforms for such experiments in their blog, ‘The big design trends for 2015’, for 99 designs.
Today, HTML5 element is used to create visual effects for website pages. Designers are considering these experiments since it has the potential to disable user for some moment by giving them visually appealing pages. They are also using graphic designs innovatively to improve the visual appeal.
(Image courtesy: Apple)
Single Screen Design
While split screen is getting popular amongst designers, some companies are opting for single screen design. This is opposite to split screen and has one screen just like a television screen. This one image will be symbolic to the product or service a company offers.
Nicole Boyer (5 website layout trends of 2015 so far) says the idea is to provide clarity and focus to the customers. In this, the image has to be stunningly beautiful and attractive to overcome the absence of chrome.
User Friendly web designs
Diminishing user’s attention is calling out for not only attractive and interactive designs but also those that are easy to understand. This calls for a user-friendly design. For this, designers have to bend certain rules in order to meet the end-user’s expectations.
With more people leaving conventional web viewing habit and shifting to handy devices, designers would focus more on easy yet attractive layouts. Wait and see how rules are bent to meet user’s expectations.
Increasing popularity of Flat Design
“68% of the web designers say flat web design will be here for around five years” – User Experience Report: Flat Web Design Is Here To Stay.
Flat design gained more momentum than expected. Big or small, every company is adopting this design because of its advantages –focus on content, wise usage of colors to guide user’s visual and excellent use of white spaces.
Undoubtedly, this helps users as well. They get a clean and attractive website with required information. Designers have the liberty to play around with the flat designs by adding up 2D or 3D images or illustrations.
Animations in Web Design
Animation is moving from movies to websites. Companies suffer from reduced users’ attention and thus are finding out ways to retain them. Animated web pages are one of the ways to increase user’s attention.
The animation moves when the cursor is rolled over on the screen. Though the effect is for short period, it does get user’s attention. This might not get as popular as other trends yet it would be prominent amongst web designers.
Mighty Nice is one such website that used the animation to the best. You would be stunned by the creative use of animation.
Innovative Header Background
Once, web pages had a large header with some texts on the top of it. However, some companies decided to bend the rule and gave rise to some new attractive trends. While some are leaving the large header background some are making it bigger than before.
Amber Leigh Turner gives example of The New Wave Company on her blog, 10 Web design trends you can expect to see in 2015, for The Next Web and explains how the large header is replaced by a large typography at the company’s home page.
Web-design dominated by loading speed
“47% of people expect a web page to load in two seconds or less. Whereas 40% of people will leave a website if it takes more than 3 seconds to load.” — Econsultancy
Once designers had freehand to work on the web pages, but today they have various factors influencing their creativity; loading speed being of them. Web designers are working hard to not only simplify the website but also to make it light to increase the loading speed. Thus, expect more of quick loading simple websites in the near future.
Getting Material Design
Google extended the flat design and gave us Material Design. This user interface design has main focus on clean, minimal color usage, typography and shapes. Since Google is one of the trend setters, don’t get shocked if you see this trend getting popular. They have used this design perfectly for their mobile inbox. You get all the required information on an attractive and stunningly designed page.
Attractive & Informative Infographics
Infographics became popular last year and would continue till next year. However, in its journey, they would become more attractive and informative. Web designers are using various ways and techniques to make infographics the center of attraction on web pages.
Videos were never an element of web design until recently. Videos are able to retain visitors while giving out required information. Since users want quick information, web designers are including videos as an element in design. Perhaps, in a year you would notice that videos would be prominently used against content.
Colorful web pages
Until recently web designers played safe. They gave simple web pages with limited colors. However, with time they have turned bold. Web designers are not shying away from playing with colors. Interestingly, users are welcoming this boldness thus encouraging them to step out from their comfort zone.
Collaboration of conventional and modern techniques
Social media buttons are successful in increasing the visibility by helping startups and enterprises reach out to the masses through various social media mediums. What’s next? Well, now startups and enterprises are experimenting by bringing conventional and modern marketing strategies together.
We have already started seeing a trend of bringing social media buttons along with direct email marketing buttons on the landing page. This would be used to survive the nasty and competitive market.
Moving images, also called as cinemagraph, are an emerging trend in the latest web design industry. Web designers have come up with this element, which is the mixture of photograph and video.
There have been few websites that have experimented with this element. Many believe that this element increases the visitor’s attention by 15 percent. In a year, this might become more common than now.
Design has its own language. Since designers are experimenting with various designs, it is legit to expect evolved design language in the coming year. Designers would use various elements and would define new rules to incorporate designs.
Popularity of handy devices like tablets and mobile phones is influencing web designs. Experts are focusing on responsive designs as maximum people prefer handy devices over desktop. Since it is turning the need-of-the-hour, we can expect some great output by next year.
Innovation is the key to success. Technology advancement influence web designing to a greater extent. With so many software, techniques and algorithms, web designers are looking for better, innovative and attractive ways to grab a user’s attention. Last year had seen a lot of new trends in web designing industry, which certainly is going to continue to 2016.
Those we are aware of Ionic they must be eagerly waiting to hear about the new feature and improvements done in the all-new version of Ionic frameworks that is Ionic 4. Let us have a look at those new features and improvements in Ionic 4, the latest upgraded version.
What is Ionic?
We will discuss those new features and improvements made in Ionic 4 but, let us discuss Iconic for those who are new to it or are trying to learn about it. So Ionic is a framework, we can say that one of the best frameworks available right now. With the use of this framework, you can easily create an app for website and mobile web, and it is possible because of the hybrid technology system installed in this framework.
New Features and Improvements in Ionic 4-
Iconic 4 was released just a few days back, and it’s is highly identical with Iconic 3, but various changes have been made, let us have a look at those upgrades-
- Web Components– You must have noticed that in the previous version which was Ionic 3 in that, you were unable to create custom HTML tags and hence you were not able to have the complete access to make changes in the app. But with the latest update of Ionic 4, they have made this upgrade in which you can easily create custom HTML tags and can use it in your apps. There will be no limitation for the custom made HTML tags; you would be able to use it from any new or old web browser.
With the addition of web components, you would also be able to notice an enhancement in the overall performance and in loading time as well.
Some main specifications of Web Components are-
- Custom Elements- This is a specification with the help of which you can create custom HTML tags and many more things in Iconic 4.
- Shadow DOM- If you are trying to build an application based on components, then this is the tool all that you need.
- HTML Imports- These features help you to use HTML documents in one another.
- PWA Enabled- The next feature that makes Ionic 4 highly usable and exclusive is progressive web app development. With the help of this tool, the user would be able to create some extraordinary UI frameworks, which will offer high performances in various factors.
- Speed matters- As I said that speed matters, so the Ionic team had put their best efforts into making Ionic 4 the fastest than ever. There is not only speed improvement, but the developer team has also added several components, which you can use for higher performance of your app.
- More customization features- The next most significant improvement that you would love is that this version of the Ionic framework is highly customizable, and you can make changes according to yourself to any part of the app. There are no limitations for you in Ionic 4.
- Ion-Backdrop- This is a new component that is introduced in Ionic 4, with the use of this component, you would be able to dismiss any component you have used earlier easily.
- Ion-picker- The Ionic team has introduced two new rows with the help of which you can easily see and pick tools from them. These rows will make it easier to access tools and will enhance productivity.
- Ion-ripple effect- With the help of this component, the developer team has made it easier to add material design to the app.
- Ion-reorder- As it’s clear from the name of the component, with the help of which you can easily reorder items. You can rearrange them in a vertical or horizontal mode with the component.
- Ion-search bar- If you find it difficult to find various items or components from these frameworks, then you will not face that problem again as the developer team has added a search bar in Ionic 4, with the help of which you can effortlessly search any item. They have taken proper care of the UI, as they offer nine different types of search bar styles, which you can change easily.
- Ion-show when- This is the best component that the developer team added. It’s basically for them who are new to the Ionic framework and are not aware of what the tools can do. So with the help of this component whenever you first try to use a component or tool, there will appear a box with some detailed information about that tool.
- Ion-select popover- Again, here comes the best component, you must have noticed that there are some components or tools that you might not be using, and they are just consuming space. So with the help of this component, you can remove that component or tool from the row and can free up some space or can place another useful tool instead of that.
- Ion skeleton text- This component helps you in rendering widths of various blocks.
- Color changes- As discussed above that this version if the Iconic framework is the highly customizable one, this version offers many customizations. You can even change the color of your overall Ionic framework app.
- Tappable Items- In the previous version if you wanted to make something tappable then you would have had to use a button, but in the latest version, you can use the tappable attribute for doing so.
There are some other components also which are added into this Ionic 4, such as Iconicons 4.0, CSS Variables, and many more.
DevOps emphasises people (and culture), and seeks to improve collaboration between operations and development teams. DevOps implementations utilise technology — especially automation tools that can leverage an increasingly programmable and dynamic infrastructure from a life cycle perspective”.
DevOps has been around for quite a number of years at this stage and the concept is quite mature in organisations, from startup to enterprise – so why are so many of these projects not realising their full potential and delivering the kind of wins promised at the planning stage? While there are many challenges on the technical side, we will focus on the human aspect of the challenge of getting it right.
- People skills – The absolute key aspect of succeeding with in-house DevOps is the right people in key roles across the organisation. These resources should have the best balance of technical and business skills to get the operation running effectively. Unfortunately, people with this finely balanced skillset are rare and to get things moving, less effective or less well balanced substitutes are used, leading to a potentially critical failure point. Typically in a new setup, the best and the brightest will be appointed to the initial team and hopefully will get the ball rolling effectively together. But what happens when that success means an immediate or extremely rapid scale up? Good hires take a long time and are often in high demand, so short of a magic wand or a 3D printer for humans, there is going to be a delay in getting the right people into the next set of teams required to scale fast without compromising quality and sacrificing delivery times.
- Proper Collaboration – Extrapolating from the previous point, these key people then need to work hand-in-glove with the rest of the organisation to deliver the sort of collaborative work that gets the entire organisation involved effectively. In practice however, “silos” can exist or develop where teams and individuals operate outside the collaborative environment for various reasons. Simply put though, not all talented people have the will or the ability to adopt a flexible team-driven model and thrive in it.
- Culture – It is often (correctly) said that DevOps is more of a culture than a process and instilling the right culture to collaborate and work outside silos can be challenging. An environment where even a properly functioning DevOps implementation is working but the entire project is siloed into an “IT initiative” is likely to run aground due to lack of an organisation-wide buy in to a wider collaboration culture. DevOps needs a wider adoption to include everybody who delivers the application/product.
- Conflicting Outputs and Goals – The very concept of DevOps is that taking members from across the organisation to develop applications together should produce a common goal to streamline efficiency and eliminate conflict. In practice however, the outmoded view of having diverse targets for Operations functions and IT defeats the very purpose that DevOps exists to solve.
The Benefits of Getting DevOps Right
- Competitive Advantage – Business in 2019 operates on slim margins meaning customer adoption and loyalty is often only achieved on the ability to deliver key personalisation of the (UX) User Experience in the market. DevOps (done right) allows organisations to fast track delivery of their digital applications and getting the mix right allows them to respond faster to all stakeholders whether internal or external. Essentially there is a greatly reduced launch time to market, enabling a proper and substantial competitive advantage for those who get it right.
- Speed of Delivery – Effectively implementing DevOps reduces project delivery time considerably as multiple stakeholders from development to production are involved, fostering the all-important culture required. The speed of production and delivery are greatly increased and allow for failures to be quickly identified and rectified without compromising quality or deadlines.
- Collaborative Wins – Tying together team members who were previously siloed off and even competing with each other can effectively change the company culture and get the best out of the Operations and Development functions with a common goal in sight.
- Innovation – Properly run DevOps allows for fast failure and reiteration, more experimentation and vastly increased productivity and enabling a focus on key business outputs.
- Automation – Having removed barriers internally between Operations and IT, and automating deployment delivery, organisations are able to focus on end user value goals. Enabling competitive advantage is a key outcome from automating processes and being first to market with a better and more attractive, continuously improved user experience will attract and retain customers.
- Increased ROI from team synergy, increased productivity, and scaled, faster delivery is the core result of adopting DevOps effectively. With integrated teams able to focus on delivering bottom line value, through automation of repetitive “lower value” tasks, software developers can work on producing good applications that are adopted and retained by customers.
DevOps Managed Service
Implementing a DevOps culture in your organisation can have a lot of challenges as discussed earlier but also deliver exponential benefits for those who can pull it together with the right team at the outset and also when the collaboration needs to scale up. This latter part is where the most organisations begin to come up short and fail gradually. This is where the introduction of a Managed Service for DevOps comes in to consideration. Kellton Tech specialise in offering best-in-class Managed Services for all aspects of DevOps.
The Benefits of Adopting a Managed Service Model
- End-to-end Transformation – Planning, design, implementation and configuration from our team of highly practically experienced experts. Taking the DevOps project from the outset right through to delivery, our team enable your organisation to deliver.
- An instant extension of your team – why waste time hunting for weeks or months to find rare talent when we can deploy the perfect candidates from architects to developers to scale or build your team immediately?
- Advice and consultation – having experienced every challenge in DevOps, our experts stand ready to help with the ideation stage before planning even begins and being vendor agnostic, we can give you truly unbiased advice at every stage in the journey.
Kellton Tech’s USPs in Managed DevOps
- We are early adopters working with open source technologies, IoT, Bots, Cloud and DevOps.
- We have a wealth of practical experience gained by Implementing DevOps for SMEs and Enterprise clients.
- Kellton Tech have a DevOps plan scaled to suit every need from start-up to Enterprise level organisations.
- We are a pioneer and leader in “next gen” technologies with case studies of ground breaking projects delivered on the ground where others are still conceptualising.
Branding, by definition, is an exercise undertaken by the marketing department, in which a business creates a name, symbol or design which is readily identifiable as belonging to the organisation. This assists with identifying a product and distinguishing it from other products as well as services.
Branding is also the utilisation of a name, term, symbol, design – or a combination of these – which will identify a product or service.
Why is branding important?
Branding is important as it is not only what makes a memorable impression on consumers, but it allows your customers as well as clients to know what to expect from your organisation.
It is a method of setting yourself apart from the competitors in addition to clarifying what it is you offer which makes you the preferred choice. Your brand is constructed to be a true representation of who you are as a business in addition to how you wish to be perceived.
Branding is critical to a business because of the overall impact it makes on your company. Branding can alter how people perceive your brand. In addition, it can drive new business and increase brand awareness.
What is a brand?
You can look at a brand as the idea or image which individuals have in mind when thinking about specific products, services as well as activities of an organisation, both in a practical (e.g. “the shoe is light-weight”) in addition to an emotional manner (e.g. “the shoe makes me feel powerful”).
It is thus not just the physical features which creates a brand but it is also the feelings which consumers develop towards the company or, alternatively, its product. This combination of physical as well as emotional cues is triggered when individuals are exposed to the name, the logo, the visual identity, or even the message which is communicated.
A product can be simply copied by other players in a market however a brand will always be one-of-a-kind. For instance, Pepsi and Coca-Cola taste very similar but, for some reason, a number of individuals feel more connected to Coca-Cola and others to Pepsi.
What are the advantages of branding?
The advantages to branding would include the following:
- Branding gets recognition.
- Branding increases business value.
- Branding generates new customers.
- Improves employee pride and satisfaction.
- Creates trust within the marketplace.
- Branding supports advertising.
What is the process of branding?
Companies tend to make use of different tools in order to create as well as shape a brand.
The following are the processes through which branding can be achieved:
- Brand definition: purpose, values, promise.
- Brand positioning statement.
- Brand identity: name, tone of voice, visual identity design (which includes the logo design, colour palette, typographies…).
- Advertising and communications: TV, radio, magazines, outdoor ads, website, mobile apps, etc.
- Sponsoring and partnerships. Product and packaging design.
- In-store experience.
- Workspace experience and management style.
- Customer service. Pricing strategy.
If you want to have a brand which is strong, everything that you do has to be qualitative. The employees, the marketing campaigns, the investments as well as all the factors which come into play will have a massive influence on your branding performance. If you want to invest time, focus and money into these aspects, you’ll skyrocket your chances of becoming a big name within your industry.